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About Us

Experience Your Best Life with High Caliber Lures!
At High Caliber Lures, our journey began with a simple desire: to fill the void of high-quality custom tackle in the industry, including top-notch lures and jigs. What started as a passion project quickly evolved into a thriving family business, driven by the overwhelming love and support from people who appreciated our products.
Our company ethos is encapsulated in our powerful slogan: "Why Not Get the Best, Get A Hook Above the Rest." It's not just a catchphrase; it represents our unwavering commitment to hand-selecting and designing each lure and jig with utmost care and the highest standards of quality. Before any product reaches your hands, we subject it to rigorous field testing to ensure optimal performance.

At High Caliber Lures, we are dedicated to providing you with gear that elevates your outdoor experience and helps you reel in more fish. We genuinely believe in the power of Catch, Photograph, and Release (CPR), supporting the conservation of our precious aquatic resources. With that in mind, we strive to offer custom high-quality products including more non-toxic alternatives including tungsten walleye jigs at affordable prices, making your fishing adventures even more enjoyable.

When you choose High Caliber Lures, you become a valued member of our HCL Angler Family. Your success stories and personal best catches bring us immense joy, knowing that our lures play a part in your fishing triumphs. Nothing delights us more than connecting with our customers and witnessing the passion they share for our products.
Have questions, concerns, or feedback about your recent order? Don't hesitate to reach out to us. We're here to assist you every step of the way, and the best way to get in touch is through Messenger or Email.
Thank you for entrusting your fishing experiences to High Caliber Lures. We're thrilled to be a part of your journey to a fulfilling and successful angling life. Join us and experience the thrill of fishing like never before!

Tight lines and Happy Fishing,
High Caliber Lures